Social media has changed the way we connect, and brand ourselves and our businesses. It has made it easier than ever to stay connected and get our products out there into the world. Keeping up with modern day social media platforms can feel like a daunting task, since there are so many options. So what’s the best for you?
We have broken down the top 3 platforms and what you should be doing to make it easier on you and your business, since you probably already have enough to do.
Facebook: If you have a local business, service, blog, etc., get on Facebook. Facebook has 1.4 billion logins a day, and you need to be in on that action! With Facebook, you can create a business page, update your consumers, engage with new visitors, and create ads (and boost them)! You should be posting on Facebook one to two times a day and responding to questions, comments, likes, and shares. Be careful not make your business page look like just a bunch of advertisements. Pick light, engaging content to get people involved.
Instagram: You should be using Instagram “Insta” if you run any kind of store, creative business, blog, or lifestyle brands. Insta is best used for sharing content, getting users involved in your content, and using shareable features. If you are selling anything, you should be posting stories with the swipe up option to your website and purchasing or scheduling. Make sure not post too much; you don’t want “unfollows” for putting out too much content. Post 1-3 times a day and not back to back, wait a few hours. When using insta stories, you can keep those updated as much as you want during the day. Just make sure your stories and enjoyable and engaging, otherwise - you will lose watchers.
Twitter: Twitter is a lot like Facebook, and makes updating easier than ever. Quick, short updates and conversations make connecting easy and relatable. Be careful not get stuck in the trap of only sharing updates and content from your other social media platforms, and be sure not get in arguments on Twitter. In today’s political environment it is easier than ever to get trapped with the idea you can say whatever you want on the internet and it doesn’t matter. It does matter and it can and will hurt your brand.
In conclusion, no matter how much a daunting task branding you and your business seems to be, it has to be done.
If you aren’t sure you can keep your social media presence updated and relevant contact us today and we will be happy to do it for you. Everything from content, stories, and messenger bots!
Don’t get lost in the social media shuffle. Sign up for more local marketing tips, delivered straight to your inbox at Gung Ho Local, and let us know if you need help taking your social media presence to the next level!
Sean Fitzgerald, founder at Gung Ho Local - creative marketing for local businesses